RESUME

EDUCATION

STANFORD UNIVERSITY

B.S. in Science, Technology, & Society – concentration in Human-Centered Design

2010 – 2014

  • Coursework Includes: Decision Analysis, Social Psychology, Social Networks, Entrepreneurship, Design Thinking, Creativity & Innovation, Strategic Communication, Behavioral Economics, Designing Your Life

  • Recognitions: Amsterdam Arts Practicum, Dean’s Award for Academic Excellence, Washington Scholar 

PROFESSIONAL EXPERIENCE

AGORIC / San Francisco, CA

Marketing Manager

Apr. 2019 – Jan. 2020

  • Managed content, communications, partnerships and community as first marketing hire for blockchain startup

  • Launched 10 PR/media placements with popular blockchain outlets (Base Layer, Chorus One, Coindesk, Nasdaq, Fortune)

  • Conducted company’s first user research efforts and synthesized themes to develop brand story; applied insights to content marketing on Medium (7 pieces), YouTube, Twitter, educational videos, and website redesign

  • Led SF Blockchain Week conference sponsorship process from inception to successful execution

BANAHATZEY.COM / San Francisco, CA

Marketing, Communications, Program Design

Jan. 2016 – Apr. 2019

  • Consult for startups, NGOs, and arts organizations (Createsafe, Next Generation Scholars, artandsocialspace.org)

  • Quickly assess organization goals and competencies to create effective marketing strategies and sustainable solutions

  • Independently trained in 15+ programs/courses on personal effectiveness, coaching, creativity, and behavior change

GVO COLLECTIVE / Worldwide

Founder 

Nov. 2017 – Jan. 2019

  • Founded entertainment company sharing music, visuals, and live experiences (1.1 million views on YouTube)

  • Supervised intern on social media marketing, branding, and professional development

  • Oversaw Airbnb partnership for the Experiences platform, successfully executed 7 sold-out concert experiences

  • Built partnerships with local creators and businesses to advance community-oriented social change

CREATESAFE, INC. / Los Angeles, CA

Consulting Client

Sept. 2018 – Nov. 2018

  • Worked directly with CEO to design scalable management systems for artist clients

  • Developed thought leadership content for affiliated management company Mastor Craft (mastorcraft.com) in service of clients such as Justin Beiber and Lady Gaga

  • Collaborated with management teams for Grammy-nominated artists BloodPop® and DJ Snake, and Grammy-award winning Skrillex’s record label OWSLA

 

THE CLOROX COMPANY / Oakland, CA

Associate Marketing Manager 

Oct. 2014 – Jan. 2016 

  • Managed cross-functional partners, and external PR/creative agencies on brand campaigns and innovation projects

  • Led advertising, email marketing, video strategy and collateral design for 14 brands; drove 12% overall growth

  • Collaborated across the company to accelerate product launch on #1 volume-driving line by 3 months

  • Developed skills of identifying priorities and synchronizing with diverse teams to reach company milestones

300 ENTERTAINMENT / New York, NY

Consulting Client

June 2014 – July 2014

  • Analyzed music tastemakers with Lyor Cohen, former CEO of Warner Music Group

  • Proactively produced presentations for investors; learned ability to interface with high-profile executives

  • Managed CEO communications with investors on new tastemaker initiative

TUNEIN RADIO / Palo Alto, CA

Marketing & Partnerships

Sept. 2013 – June 2014

  • Leader on inaugural team for service supporting 100k+ live music, sports, news, and talk radio stations

  • Built partnerships with speakers and organizations to develop audio storytelling content; resulted in 5x listens

STANFORD UNIVERSITY E.H.J.S. / Stanford, CA

Teacher

Sept. 2013 – June 2014

  • Taught class of 12 Stanford freshmen on effective communication and tools for academic and professional success

  • Designed individualized action plans and supported students through implementation

  • All students completed their first year and secured internships or research positions for the summer

STANFORD CONCERT NETWORK / Stanford, CA

Board Member

Sept. 2010 – June 2014

  • Produced 2 concerts with headliners Omarion and Jeremih; served as board member for 30+ live shows

  • Communicated with 70+ student groups and mobilized fundraising to raise $17,000, $5,000 beyond expected

  • Negotiated musician and comedian contracts; spearheaded digital marketing to triple outreach to ~500 attendees

TARGET CORPORATION / Minneapolis, MN

Product Marketing Intern

June 2013 – Aug. 2013

  • Redesigned online experience for REDcard Exclusive Offers program that drove $9m in sales across 12m accounts in 2012

  • Created 2014 marketing strategy and won Intern Innovation Award; created data-driven results from ambiguity

1185 DESIGN & IDEO / Palo Alto, CA

Product Branding Fellow

Sept. 2012

  • Chosen as one of 18 students to engage in 3 weeks of rigorous design sessions at premier product design firms

  • Designed the logo, name, and product vision for a luggage company; developed knowledge of brand positioning

THE BOSTON CONSULTING GROUP / New York, NY

Management Consultant

Jul. 2012 – Aug. 2012

  • Joined case team of 4 and analyzed the upheaval of a major financial institution’s asset servicing fees; learned data analysis

  • Compiled strategic negotiation terms using fee and asset value data trends across 5-10 year periods

STANFORD NEW STUDENT ORIENTATION (NSO) / Stanford, CA

Community Manager

Apr. 2011 – Sept. 2011

  • Joined forces with university partners to plan week-long orientation of 200+ community events for 1,700+ students and faculty

  • Advanced strengths of communication, teamwork, and attention to detail; officials said it was the best NSO seen in 10 years

 

INTERNATIONAL EXPERIENCE

AMSTERDAM ARTS PRACTICUM / Amsterdam, Netherlands

Aug 2014 – Sept. 2014

  • Produced creative writing, visual art, and videos as part of intensive arts exploration and cultural immersion program

CAPE TOWN MOTHERS UNITE / Cape Town, South Africa

Jan. 2013 – Mar. 2013

  • Served 13 mothers in the creation of a safe, educational space for 120 kids aged 3-16

  • Taught preschool class of 9 kids; crafted creative reading, art, writing, and music exercises from limited resources

ERITREAN YOUTH FESTIVAL / Sawa, Eritrea

June 2012 – Aug. 2012

  • Volunteered with cultural festival for 3,000+ Eritreans from 20+ countries; enhanced creative problem-solving skills

GLOBAL ROUTES ECUADOR / Tabanal, Ecuador

June 2009 – July 2009

  • Taught English to students aged 3-8; honed Spanish-speaking and teaching abilities

  • Built community center with locals and 22 students; strengthened cross-cultural communication skills through homestay

ADDITIONAL

  • Languages: Tigrinya – native, Spanish – professional, Amharic – elementary                                                                                          

Clorox Project | Storyboarding, Copy, and Branding
Cape Town Mothers Unite | Independent Video Project

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