RESUME
EDUCATION
STANFORD UNIVERSITY
B.S. in Science, Technology, & Society – concentration in Human-Centered Design
2010 – 2014
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Coursework Includes: Decision Analysis, Social Psychology, Social Networks, Entrepreneurship, Design Thinking, Creativity & Innovation, Strategic Communication, Behavioral Economics, Designing Your Life
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Recognitions: Amsterdam Arts Practicum, Dean’s Award for Academic Excellence, Washington Scholar
PROFESSIONAL EXPERIENCE
AGORIC / San Francisco, CA
Marketing Manager
Apr. 2019 – Jan. 2020
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Managed content, communications, partnerships and community as first marketing hire for blockchain startup
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Launched 10 PR/media placements with popular blockchain outlets (Base Layer, Chorus One, Coindesk, Nasdaq, Fortune)
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Conducted company’s first user research efforts and synthesized themes to develop brand story; applied insights to content marketing on Medium (7 pieces), YouTube, Twitter, educational videos, and website redesign
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Led SF Blockchain Week conference sponsorship process from inception to successful execution
BANAHATZEY.COM / San Francisco, CA
Marketing, Communications, Program Design
Jan. 2016 – Apr. 2019
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Consult for startups, NGOs, and arts organizations (Createsafe, Next Generation Scholars, artandsocialspace.org)
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Quickly assess organization goals and competencies to create effective marketing strategies and sustainable solutions
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Independently trained in 15+ programs/courses on personal effectiveness, coaching, creativity, and behavior change
GVO COLLECTIVE / Worldwide
Founder
Nov. 2017 – Jan. 2019
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Founded entertainment company sharing music, visuals, and live experiences (1.1 million views on YouTube)
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Supervised intern on social media marketing, branding, and professional development
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Oversaw Airbnb partnership for the Experiences platform, successfully executed 7 sold-out concert experiences
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Built partnerships with local creators and businesses to advance community-oriented social change
CREATESAFE, INC. / Los Angeles, CA
Consulting Client
Sept. 2018 – Nov. 2018
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Worked directly with CEO to design scalable management systems for artist clients
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Developed thought leadership content for affiliated management company Mastor Craft (mastorcraft.com) in service of clients such as Justin Beiber and Lady Gaga
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Collaborated with management teams for Grammy-nominated artists BloodPop® and DJ Snake, and Grammy-award winning Skrillex’s record label OWSLA
THE CLOROX COMPANY / Oakland, CA
Associate Marketing Manager
Oct. 2014 – Jan. 2016
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Managed cross-functional partners, and external PR/creative agencies on brand campaigns and innovation projects
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Led advertising, email marketing, video strategy and collateral design for 14 brands; drove 12% overall growth
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Collaborated across the company to accelerate product launch on #1 volume-driving line by 3 months
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Developed skills of identifying priorities and synchronizing with diverse teams to reach company milestones
300 ENTERTAINMENT / New York, NY
Consulting Client
June 2014 – July 2014
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Analyzed music tastemakers with Lyor Cohen, former CEO of Warner Music Group
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Proactively produced presentations for investors; learned ability to interface with high-profile executives
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Managed CEO communications with investors on new tastemaker initiative
TUNEIN RADIO / Palo Alto, CA
Marketing & Partnerships
Sept. 2013 – June 2014
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Leader on inaugural team for service supporting 100k+ live music, sports, news, and talk radio stations
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Built partnerships with speakers and organizations to develop audio storytelling content; resulted in 5x listens
STANFORD UNIVERSITY E.H.J.S. / Stanford, CA
Teacher
Sept. 2013 – June 2014
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Taught class of 12 Stanford freshmen on effective communication and tools for academic and professional success
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Designed individualized action plans and supported students through implementation
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All students completed their first year and secured internships or research positions for the summer
STANFORD CONCERT NETWORK / Stanford, CA
Board Member
Sept. 2010 – June 2014
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Produced 2 concerts with headliners Omarion and Jeremih; served as board member for 30+ live shows
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Communicated with 70+ student groups and mobilized fundraising to raise $17,000, $5,000 beyond expected
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Negotiated musician and comedian contracts; spearheaded digital marketing to triple outreach to ~500 attendees
TARGET CORPORATION / Minneapolis, MN
Product Marketing Intern
June 2013 – Aug. 2013
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Redesigned online experience for REDcard Exclusive Offers program that drove $9m in sales across 12m accounts in 2012
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Created 2014 marketing strategy and won Intern Innovation Award; created data-driven results from ambiguity
1185 DESIGN & IDEO / Palo Alto, CA
Product Branding Fellow
Sept. 2012
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Chosen as one of 18 students to engage in 3 weeks of rigorous design sessions at premier product design firms
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Designed the logo, name, and product vision for a luggage company; developed knowledge of brand positioning
THE BOSTON CONSULTING GROUP / New York, NY
Management Consultant
Jul. 2012 – Aug. 2012
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Joined case team of 4 and analyzed the upheaval of a major financial institution’s asset servicing fees; learned data analysis
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Compiled strategic negotiation terms using fee and asset value data trends across 5-10 year periods
STANFORD NEW STUDENT ORIENTATION (NSO) / Stanford, CA
Community Manager
Apr. 2011 – Sept. 2011
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Joined forces with university partners to plan week-long orientation of 200+ community events for 1,700+ students and faculty
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Advanced strengths of communication, teamwork, and attention to detail; officials said it was the best NSO seen in 10 years
INTERNATIONAL EXPERIENCE
AMSTERDAM ARTS PRACTICUM / Amsterdam, Netherlands
Aug 2014 – Sept. 2014
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Produced creative writing, visual art, and videos as part of intensive arts exploration and cultural immersion program
CAPE TOWN MOTHERS UNITE / Cape Town, South Africa
Jan. 2013 – Mar. 2013
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Served 13 mothers in the creation of a safe, educational space for 120 kids aged 3-16
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Taught preschool class of 9 kids; crafted creative reading, art, writing, and music exercises from limited resources
ERITREAN YOUTH FESTIVAL / Sawa, Eritrea
June 2012 – Aug. 2012
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Volunteered with cultural festival for 3,000+ Eritreans from 20+ countries; enhanced creative problem-solving skills
GLOBAL ROUTES ECUADOR / Tabanal, Ecuador
June 2009 – July 2009
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Taught English to students aged 3-8; honed Spanish-speaking and teaching abilities
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Built community center with locals and 22 students; strengthened cross-cultural communication skills through homestay
ADDITIONAL
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Languages: Tigrinya – native, Spanish – professional, Amharic – elementary