I believe in the power of being yourself, and make it a point to engage all of my unique skills and experiences in my work to maximize my positive impact on the world, and to enable others to do the same. My work is focused in the areas of human potential, behavior change, human-centered systems design, and financial inclusion. I create impact in these areas through marketing, communications, and making art.

I'm a proud alum of Stanford University. My work has led me to organizations such as The Clorox Company, Agoric, Target, 1185 Design, BCG, 300 Entertainment, and to 20 countries. Fun fact: my family is from Eritrea, and one of my core motivations for excellence is to serve as a representative of my culture.