I believe in the power of being yourself, and make it a point to engage all of my unique skills, traits, and experiences in my work to maximize my positive impact on the world— and to enable others to do the same. My family is from Eritrea, and one of my motivations for excellence is to serve as a representative of my culture. My work circulates around health & wellness, behavior change, financial inclusion and human-centered design. I approach creating impact in these areas through marketing and art. I'm a proud alum of Stanford University. My work has led me to organizations such as The Clorox Company, Target, 1185 Design, BCG, 300 Entertainment, and to 19 countries.